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Big-screen fan-cam activation for live sporting events
Let fans go live on this big-screen real-time brand activation perfect for live sporting events. Attendees can use their smartphone to record short videos over the web that end up on the jumbotron within seconds.
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Put pedal to the metal with this “reach a goal” cycling challenge
Read postBring the community together in this healthy-living physical challenge by asking participants to do their part to reach a common goal. Part 3 of a 3-part series.
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A pedal-powered tug-of-war activation for your next branded event
Read postPit friends & family against each other with this competitive bike-based tug-of-war activation. Part 2 of our 3 part cycling series.
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A heart racing head-to-head cycling brand activation
Read postGet hearts racing at your next brand event with this blood pumping head-to-head cycling activation that's sure to draw a crowd. Part 1 of a 3-part series.
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Find the fan favourite with this taste-test product sampling activation
Read postGet out on the streets and put customers’ taste buds to the test. Have them sample a range of products then ask them to choose a favourite or answer a question. Love it or loath it they’ll be queuing up to get involved.
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Deliver trivia and training in one with this corporate quiz activation
Read postBring a bit of buzz to even the driest corporate training materials by gamifying them in a quiz and leaderboard. Have offices compete against each other to get their answers in first and top the leaderboard, or just let teams work at their own pace.
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Get physical with a gameshow-style arcade button quiz
Read postA stalwart of brand activations, the gameshow button is something people just love to push. Use these arcade buttons in a brand activation quiz and guarantee audience delight.
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Find the fan favourites with this real-time live-poll activation
Read postA popularity live-poll is an ideal activation for large brands running national campaigns. Let the public vote on their favourites and keep a live scoreboard totting up the results in real-time for maximum engagement.
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Keynote bingo game for virtual and hybrid events
Read postKeeping people's attention during a live event can be tricky. An inclusive live keynote game keeps eyeballs on the event, without the need for direct participation, so why not add a game of bingo to proceedings?
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Unleash your inner performer with a leave-a-message video booth.
Read postDeliver your best stand-up routine, sing a song or just tell a good story. A video booth is the ideal activation for live events. Once recorded, grab your personalised branded message via QR and share with friends.
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Trust lady luck with this spin-the-wheel activation
Read postAs the wheel clicks round-and-round and the pressure mounts as it slows, is it going to land on your favourite topic or stump you with another impossible question? Don't crack under the pressure!
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An artificial intelligence overview for brand activation ideas
Read postJoin us as we discuss some experimental ideas that rely on recent artificial intelligence technology platforms.
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Three brand activation ideas for Christmas events
Read postSeasonal holidays are family-friendly events that present a great opportunity to get creative with some of the interactions we spoke about yesterday.
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One-stop event tech idea cheatsheet
Read postHere is our one-stop cheat sheet for brainstorming activations & experiential marketing tech. This mind map is great for triggering new ideas.
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Product-centric activations for in-store events
Read postOne of the most common event scenarios are in-person events. The goal is to get the product into customers' hands and build trust.
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Create communities with these loyalty based digital activations
Read postA private community or loyalty programme is an excellent way to attract an audience who prefer a more exclusive experience.
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Three ideas for fully-online digital brand activation campaigns
Read postOnline digital campaigns can lack the physical element of in-person activations but they are exceptionally effective when done correctly.
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Liven up virtual corporate events with these three activations
Read postPost COVID, companies realize that they can save money—and carbon emissions—by hosting virtual events. Even when there is a physical event, some employees are demanding a virtual alternative. We can be sure that virtual events are not going anywhere.
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Three activations for sporting events guaranteed to raise heart rates
Read postSporting events are the ideal scenario for brand activations. Competition is in the air and attendees are with friends so you can really ramp-up the physical element and get peoples' blood pumping.
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Three brand activations for live events & music festivals
Read postOne of the most common scenarios that experiential marketers find themselves pitching is live events like music & comedy festivals, concerts, food and drink festivals and other cultural events.
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What are the challenges of digital brand activations?
Read postAs an ambitious agency or brand, you'll want to offer your customers or employees more exciting and interactive experiences. Be prepared for the challenges ahead with our handy challenges checklist.
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What makes for a successful digital brand activation?
Read postGetting digital brand activations right is tricky. Here's our checklist for putting together an unforgettable experience that brands, and customers, will love.
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What are digital brand activations?
Read postUnderstanding what a digital brand activation is in the first place is the key to being able to generate winning ideas. It's not as straight forward as you'd think so let us help get the homework out of the way first as we define exactly what we mean by digital brand activations.