Big-screen fan-cam activation for live sporting events

Bring the community together in this healthy-living physical challenge by asking participants to do their part to reach a common goal. Part 3 of a 3-part series.

Pit friends & family against each other with this competitive bike-based tug-of-war activation. Part 2 of our 3 part cycling series.

Get hearts racing at your next brand event with this blood pumping head-to-head cycling activation that's sure to draw a crowd. Part 1 of a 3-part series.

Get out on the streets and put customers’ taste buds to the test. Have them sample a range of products then ask them to choose a favourite or answer a question. Love it or loath it they’ll be queuing up to get involved.

Bring a bit of buzz to even the driest corporate training materials by gamifying them in a quiz and leaderboard. Have offices compete against each other to get their answers in first and top the leaderboard, or just let teams work at their own pace.

A stalwart of brand activations, the gameshow button is something people just love to push. Use these arcade buttons in a brand activation quiz and guarantee audience delight.

A popularity live-poll is an ideal activation for large brands running national campaigns. Let the public vote on their favourites and keep a live scoreboard totting up the results in real-time for maximum engagement.

Keeping people's attention during a live event can be tricky. An inclusive live keynote game keeps eyeballs on the event, without the need for direct participation, so why not add a game of bingo to proceedings?

Deliver your best stand-up routine, sing a song or just tell a good story. A video booth is the ideal activation for live events. Once recorded, grab your personalised branded message via QR and share with friends.

As the wheel clicks round-and-round and the pressure mounts as it slows, is it going to land on your favourite topic or stump you with another impossible question? Don't crack under the pressure!

Join us as we discuss some experimental ideas that rely on recent artificial intelligence technology platforms.

Seasonal holidays are family-friendly events that present a great opportunity to get creative with some of the interactions we spoke about yesterday.

Here is our one-stop cheat sheet for brainstorming activations & experiential marketing tech. This mind map is great for triggering new ideas.

One of the most common event scenarios are in-person events. The goal is to get the product into customers' hands and build trust.

A private community or loyalty programme is an excellent way to attract an audience who prefer a more exclusive experience.

Online digital campaigns can lack the physical element of in-person activations but they are exceptionally effective when done correctly.

Post COVID, companies realize that they can save money—and carbon emissions—by hosting virtual events. Even when there is a physical event, some employees are demanding a virtual alternative. We can be sure that virtual events are not going anywhere.

Sporting events are the ideal scenario for brand activations. Competition is in the air and attendees are with friends so you can really ramp-up the physical element and get peoples' blood pumping.

One of the most common scenarios that experiential marketers find themselves pitching is live events like music & comedy festivals, concerts, food and drink festivals and other cultural events.

As an ambitious agency or brand, you'll want to offer your customers or employees more exciting and interactive experiences. Be prepared for the challenges ahead with our handy challenges checklist.

Getting digital brand activations right is tricky. Here's our checklist for putting together an unforgettable experience that brands, and customers, will love.

Understanding what a digital brand activation is in the first place is the key to being able to generate winning ideas. It's not as straight forward as you'd think so let us help get the homework out of the way first as we define exactly what we mean by digital brand activations.