One piece of a larger puzzle
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"If this happens do that" is a very common scenario for in-person physical events and is the bedrock of many many different activations.
Instead of going through higher-level ideas like we've done in previous posts, today we're going switch it up and share our brainstorming mind-map of low-level triggers you can use to generate your own activation ideas.
Consider these suggestions the building blocks of in-person experiences when you want participants to interact with something on-site. When you're trying to think of something new, run through them to prompt some ideas.
Use hardware sensors to detect interactions
- Light - "try get a hole in one on the putting green"
- Acceleration - "who can swing the sword the fastest?"
- Force - "who can hit the punching bag the hardest"
- Distance - "guess how far away a penalty spot is"
- Temperature - "you're warm - cool down with a refreshing beverage"
- Sound - "who can hit the high note?"
- Weight - "place 1KG of coins here to win"
Use hardware inputs to kick off activations.
- Buttons - "answer true or false by pressing the button"
- Levers - "pull here to activate the fruit machine"
- Switches - "toggle the switches in the right order to defuse the bomb"
- Musical instruments - "record your tune to be in with a chance to win"
Power & actuators
Hardware the can move things, open things and power things on command.
- Remote power switches - "turn on the Christmas tree lights"
- Remote locks - "guess the right code to open the safe box and win"
- Pumps - "remotely activate the SuperSoaker water gun"
- Actuator - "activate the spookey ghost to scare a passerby"
Codes & scanners
Use hardware sensors to detect all sort of different outcomes.
- Barcodes - "show your ticket to see if you've won a prize"
- RFID - track mini-marathon runners and show personalised messages or timings.
- QR Codes - "get this receipe online"
Use common camera vision techniques to interact with people at events.
- Gesture detection - have your activation greet somebody when they wave at the camera
- Motion detection - light up the activation when somebody approaches.
- Crowd counting - give different responses to different groups of people.
- Face detection - “smile to send a message”
Use novel screens to allow people to interact on-site.
- Interactive glass - place activations behind shop windows while allowing the public to interact
- Tablets in kiosk - allow for autonomous activations without the need for brand ambassadors
- Touch-screen TVs - have bigger and better interactions with large TVs or monitors
- LED scrollers - have social media or SMS messages appear in real time
User device sensors
Make use of what's already in peoples' hands.
- NFC - "beep your phone on a barcode scanner to receive a sample or freebie"
- Bluetooth beacons - "come inside to see our latest deals"
- Location - "you're only 5 meters away from the secret stash"
Use social media APIs to detect when your tag or event is mentioned and trigger some sort of event when it happens (play a video, set off an alarm, light up a tree, …)
Looking for more?
This post is part of our exclusive brand activation ideas email series where we share dozens of ready-to-go home-run ideas for experiential marketers like yourself.