Email Series

Digital Brand Activation Ideas for Every Event

Unlock a treasure trove of fresh ideas to ignite your next campaign, from in-store activations, virtual corporate events, to online-only campaigns.


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Successful activation ideas are:

  • Stopwatch Icon Brand Focused

    Above all, it's about making the brand look good. The functionality of the activation is important obviously, but you need to always remember to focus on the brand.

  • Stopwatch Icon Rewarding

    There should be a genuine reason for your customers or employees to take part. Whether they might win something, receive a download, get some swag or merch: there needs to be a real reason for taking part.

  • Stopwatch Icon Digestible

    The primary action for the end user needs to be crystal clear up front. This usually means having a single landing “splash” page with a very clear call to action.

  • Stopwatch Icon Short

    The activation should only take a few minutes at most. The shorter and snappier the better. You don't want people to get bored.

Want to see the other factors that make an idea work?

Ideas are only as powerful as the strategy behind them. Download our 1-page activation guide to reveal dangerous pitfalls and winning strategies of digital activation marketing.

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Included as part of our 10 day activation email series.

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  • Stopwatch Icon Sed ut perspiciatis

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