Email Series
Digital Brand Activation Ideas for Every Event
Unlock a treasure trove of fresh ideas to ignite your next campaign, from in-store activations, virtual corporate events, to online-only campaigns.
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Successful activation ideas are:
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Brand Focused
Above all, it's about making the brand look good. The functionality of the activation is important obviously, but you need to always remember to focus on the brand.
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Rewarding
There should be a genuine reason for your customers or employees to take part. Whether they might win something, receive a download, get some swag or merch: there needs to be a real reason for taking part.
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Digestible
The primary action for the end user needs to be crystal clear up front. This usually means having a single landing “splash” page with a very clear call to action.
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Short
The activation should only take a few minutes at most. The shorter and snappier the better. You don't want people to get bored.
Want to see the other factors that make an idea work?
Ideas are only as powerful as the strategy behind them. Download our 1-page activation guide to reveal dangerous pitfalls and winning strategies of digital activation marketing.
Included as part of our 10 day activation email series.
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