Reach-a-Goal Bike Challenge

Challenge the public to work together with this collaborate long-distance cycling activation.


Perfect For

  • Charity events Icon Charity events
  • Public spaces Icon Public spaces
  • Sporting events Icon Sporting events
  • In this collaborative cycling activation, participants are asked to work together to try reach a common goal. Passers-by jump on the bike and pedal for as long as they possibly can to put a dent in a long-distance challenge. How long will it take to get across the line and unlock the reward? 

  • This health-living activation is perfect for non profits, charities and other socially conscious organisations who want a wholesome and collaborative physical challenge at their event. It can be run over days, weeks or months - it jump depends on the how many kilometers need to be cycled!

Ready to make the next move?

Schedule a Call with Us



No two activations are created equal. We've got a selection of common features we can chop-and-change to your specification.

    Custom Hardware

    This activation features custom-made hardware just right for your campaign & shipped directly to your door.


    Get the competitive juices flowing with a beautifully branded leaderboard that gets customers returning again and again to prove themselves #1.

    Long Haul

    This is the ideal activation for long-term campaigns that take place over days, weeks or months.

    Record It

    Add a video booth to the experience to create a personalised branded clip that participants can download and share with friends.

    On Brand

    All our activations can be skinned and customised to fit your brand.

    Honest Data

    Roll call! Transparently collect your customer data up front with a web form. This reduces friction and increases clarity and compliance.

    Clear Data Management

    You’re in control of the data. Export customer data via our administration panel and securely delete it when it’s time to move on.

    Engagement & Analytics

    We collect GDPR-friendly analytics so you’re armed for the client debrief at the end of the campaign.


Nobody likes surprises so we try to keep our pricing as transparent as possible.

  • Ready to go

    1 - 2 weeks

    You have artwork ready to go (logos, colors, type, illustrations). We just need to get it running for you.

  • With creative

    2 - 4 weeks

    You’ll work with our design team to create a pitch perfect branded experience for your client.

  • Custom dev

    4+ weeks

    The game is close, but you need some custom functionality we don’t currently support.

    5250 +

A few more details

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    Payment. When your campaign gets the green light and we’ve been through the brief together, we’ll send you on a Stripe payment link which can be completed with credit card or debit card payment. Once we’ve received this payment we’ll get to work! Can’t do Stripe? Contact us to discuss alternative payment methods.

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    Hardware. This activation requires custom hardware components that we'll build and provide for you as part of the included price. These will be shipped out to you before the kick-off date, alongside detailed instructions on how to set up and install the hardware. Any issues and we'll be standing by ready to help out.

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    Shipping. The last thing we want is the big day to arrive while your hardware stuck in post office. Shipping is usually included in the above price but if you've a particularly tight timeline (we're talking days) there may be additional charges to get them out to you as fast as humanly possible.


  • How do the bikes work?

    You can use regular road bikes or mountain bikes. Regardless of which you choose, each bike sits on an off-the-shelf "exercise roller" which let players cycle in-place without moving.

    Each bike has a custom speedometer attached to it that measures how fast the player is cycling. We'll build these speedometers specially for you and ship them out to you before the event starts. These speedometers are then connected to a laptop that is running the game and you're good-to-go.

  • Who handles the physical installation?

    We’ve found that most agencies we work with are already extremely familiar with this part of the process and often have a number of vendors that they work with to build branded sets and installations. We’re focused on developing the software, so we leave the hardware to the experts!

    If you’re looking for a vendor to handle this, let us know and we’ll do our best to help you find a trustworthy partner in your area.

  • Have you any demos or examples?

    Yes! Get in touch with us and we can run you through some previous campaigns and demos to give you an idea of what’s possible.

Have we missed something?

If you've got any questions or comments, give us a shout. We'd be delighted to go through your campaign and see if we've got an activation for you.