Twitter Christmas Tree

Over Christmas 2015, Carlsberg ran a fantastic interactive installation that involved a huge Xmas tree above Cassidy's bar on Camden Street, Dublin.

A large, themed display in the window of the pub instructed passers-by to Tweet the hashtag #carlsbergchristmastree to be in with a chance of winning a free pint immediately inside. As well as the chance at a free beer, every entry also lit up the 30ft Christmas tree above the bar for 10 seconds.

We helped create this promotional installation by providing the technology for both the remotely-lit Xmas tree as well as the competition system.

Carlsberg header
Carlsberg christmas tree
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