Three brand activations for live events & music festivals
One of the most common scenarios that experiential marketers find
themselves pitching is live events like music & comedy
festivals, concerts, food and drink festivals and other cultural events.


1. Big screen crowd-cam
For any event with a stage, a big-screen crowd-cam is a fantastic and dynamic way to get the audience involved. Let the crowd record a short 10 second video via their smartphones and push the content live to the big-screen. Perfect for filling the down-time between performances.


Here's how it works in detail:
- A QR-code is displayed on-screen.
- Audience members scan the code with their phones.
- They're brought to a landing page in their browser.
- They record a short 10 second video.
- The video is moderated by the events team.
- The video goes live on the screen!


2. Video recording booth
If you'd like to add a creative spin to a live event, a recording video booth is a great choice. Of course, you can use a video booth to capture photos or video, but you could also introduce a “play along” mechanic, perfect for live events.
Some ideas are:
- A sing-along or karaoke
- A joke, standup routine or story
- A funny face or pose


Once recorded, the video is processed, adding elements like backgrounds, overlays, foreground decorations or face-swap. The video can be downloaded via QR code and shared with friends.
This is a wonderful way to create memorable moments and impressions people remember. And when these images are shared, they help to create outside buzz for your event.


3. "Biggest fan" trivia quiz
A classic “Jeopardy” mechanic. Have up to 4 participants take part, each with the opportunity to answer trivia with the correct answer. Display a question on a screen and the first to buzz-in secures their chance to answer and gain points. But don't be too quick to the draw! Incorrect answers can send your score spiraling.
At the end of contest, the player with the most correct answers, points, or money wins a prize, and gains ultimate bragging rights over their friends.



Timmy O'Mahony