Spin the wheel is a tried and trusted digital activation that can be introduced to almost any campaign brief.

The mechanic is well-known: a big-wheel with a number of different options is presented to the player. They spin it until it stops on a particular one.

Although simple, there are so many different ways to use it.

  • 🙋🏼‍♂️ As a trivia quiz where users spin to choose a category and get asked a question.
  • 🎫 As a competition giveaway where users spin to win.
  • 🏆 As a knock-out where players spin to eliminate other people or options.
  • 😰 As a challenge, where players spin to receive a task, like truth-or-dare

Not only are there many many ways to use the spin-the-wheel mechanic, it's also ideal for a variety of events:

  • 🎙️ Conferences as an attention grabber.
  • 🥳 On-site employee on-sites and parties.
  • 🎁 In-store giveaways for brands.
  • 🎪 Festival settings for trivia or competitions.
There are loads of reasons to like a spin-the-wheel digital activation:
  • Bring it anywhere. Use web technologies so that as well as working on-site you can share it over the web and take part on your phone.
  • It's fully digital. This activation can be fully digital, there's no need for any props or hardware. Everyone can take part from home and it's easy to share.
  • Well understood. Everyone knows how it works. It's tried and tested and easy to use. No complicated mechanics.

And lots of ways to tweak it and make it stand out:

  • Slick sounds. Not all bleeps and bloops are created equal. Make sure to use premium sounds to put your activation above the rest.
  • Slick animations. Not all bleeps and bloops are created equal. We’ve got the premium sounds that pair button bashing with a buzz.
  • Countdown timer. Tick tock. Add a countdown timer to add immediacy to the experience and increase engagement.
  • Add a leaderboard. Get the competitive juices flowing with a beautifully branded leaderboard that gets customers returning again and again to prove themselves #1.

We are your trusted technology partner on your next big activation campaign.

At Backstage, we work with experiential marketers & live event agencies to help them land bigger deals with bolder activations for bigger brands.

We work behind the scenes helping to generate ideas, deliver creative assets, and build the technology needed to make ideas a reality.

Great campaigns tend to begin with a great conversation. So if you’re tired of running ho hum activations, or you just need a spark for your next pitch, let's jump on a call and hash it out.