Backstage Blog

Here is our one-stop cheat sheet for brainstorming activations & experiential marketing tech. This mind map is great for triggering new ideas.

One of the most common event scenarios are in-person events. The goal is to get the product into customers' hands and build trust.

A private community or loyalty programme is an excellent way to attract an audience who prefer a more exclusive experience.

Online digital campaigns can lack the physical element of in-person activations but they are exceptionally effective when done correctly.

Post COVID, companies realize that they can save money—and carbon emissions—by hosting virtual events. Even when there is a physical event, some employees are demanding a virtual alternative. We can be sure that virtual events are not going anywhere.

Sporting events are the ideal scenario for brand activations. Competition is in the air and attendees are with friends so you can really ramp-up the physical element and get peoples' blood pumping.

One of the most common scenarios that experiential marketers find themselves pitching is live events like music & comedy festivals, concerts, food and drink festivals and other cultural events.

Understanding what a digital brand activation is in the first place is the key to being able to generate winning ideas. It's not as straight forward as you'd think so let us help get the homework out of the way first as we define exactly what we mean by digital brand activations.

As an ambitious agency or brand, you'll want to offer your customers or employees more exciting and interactive experiences. Be prepared for the challenges ahead with our handy challenges checklist.

Getting digital brand activations right is tricky. Here's our checklist for putting together an unforgettable experience that brands, and customers, will love.